Strategize Smarter. Grow Faster.
With AI & Finance Expertise.

Fractional product, finance, and growth leadership for startups ready to scale. From investor-ready models to AI-powered user acquisition, I help you build the strategy and systems to win.

Explore Services

Click any service area to see full details, deliverables, and proof points. Comprehensive strategic support across product, finance, growth, and operations.

Product, AI & Growth Expertise

Led $50M+ gaming portfolios at Kabam and RockYou. Built AI-powered features for VRChat and blockchain startups. Strategic product thinking from concept to scale.

What You Get

  • Product roadmap development & prioritization (RICE, MoSCoW, KANO)
  • User research, persona mapping, journey optimization
  • A/B testing strategy and experimentation frameworks
  • AI feature design and integration strategy
  • Cross-functional team leadership and sprint execution
  • Feature specs, user stories, product documentation
  • Monetization strategy and pricing optimization

Proof of Impact

  • Led product operations for $50M annual revenue game at Kabam with full P&L
  • Managed $60M+ gaming portfolio at RockYou across 40+ products
  • Built AI features for VRChat, datasaas, Overthrow Inc.
  • Shipped 20+ live ops features driving engagement
  • Led cross-functional teams (design, engineering, analytics, marketing)

Financial Modeling, Fundraising & Investor Readiness

Built financial models for VRChat, AI startups, and government agencies. Executed $1.6B+ in financings on Wall Street. Investor-ready decks that close rounds.

What You Get

  • 3-statement financial models (P&L, balance sheet, cash flow)
  • Revenue forecasting and scenario modeling (base/bull/bear)
  • Cap table modeling, dilution analysis, fundraising waterfalls
  • Investor pitch deck creation and narrative development
  • Valuation frameworks (DCF, comps, precedent transactions)
  • Unit economics modeling (LTV, CAC, payback, cohorts)
  • Due diligence prep and data room organization
  • Fundraising strategy and investor targeting

Proof of Impact

  • Built financial models for VRChat supporting fundraising
  • Created investor-ready models for AI and blockchain startups
  • Executed $1.6B+ in municipal financings at J.P. Morgan
  • Led M&A analysis for 40+ products at RockYou
  • Built models reviewed by institutional investors

Comprehensive Fractional Leadership

Senior-level strategic guidance across product, finance, operations, and growth—without full-time overhead. Embed with your team and build scalable systems.

What You Get

  • Strategic planning and business model development
  • Fractional CPO, CFO, or COO advisory services
  • Cross-functional leadership (product, finance, operations)
  • Board-ready reporting and executive dashboards
  • Organizational design and team structuring
  • Process optimization and operational excellence
  • Strategic decision-making and executive advisory
  • Investor relations and board presentation support

Proof of Impact

  • MBA from Columbia Business School (strategy, finance, entrepreneurship)
  • Fractional advisor to multiple pre-seed to Series B startups
  • Managed full P&L for $50M product at Kabam
  • Led strategic initiatives across banking, gaming, startups
  • Built scalable frameworks adopted by multiple companies

User Acquisition & Data Analytics

Data-driven growth strategies that maximize ROI. LTV/CAC analysis, attribution modeling, and experimentation frameworks to acquire and retain users efficiently.

What You Get

  • LTV, CAC, and unit economics modeling
  • Cohort retention analysis and churn prediction
  • Marketing attribution and multi-touch tracking setup
  • Growth experiment design and prioritization
  • Funnel optimization and conversion rate improvement
  • Performance marketing strategy (paid social, SEM, display)
  • Analytics dashboards (Amplitude, Mixpanel, Tableau)
  • Data warehouse setup and BI infrastructure

Proof of Impact

  • Implemented UA strategies generating millions in revenue
  • Designed 50+ A/B tests optimizing conversion funnels
  • Improved retention and LTV by 20-35% for mobile/web products
  • Created attribution models tracking $10M+ marketing spend
  • Led data analytics at Kabam and RockYou with multi-million dollar UA budgets

Project Management & Roadmap Prioritization

Agile execution frameworks that ship products fast. Sprint planning, roadmap prioritization (RICE/MoSCoW), and workflow optimization that drives velocity.

What You Get

  • Agile/Scrum implementation and sprint planning
  • Roadmap prioritization (RICE, MoSCoW, Value vs. Effort)
  • Milestone tracking and delivery management
  • Stakeholder communication and executive reporting
  • Team workflow optimization and process documentation
  • Risk management, dependency mapping, contingency planning
  • Retrospectives and continuous improvement
  • Resource allocation and capacity planning

Proof of Impact

  • Led teams at Kabam delivering 20+ features on 2-week sprints
  • Managed product development for $60M portfolio at RockYou
  • Implemented agile workflows improving velocity by 30-40%
  • Delivered complex projects across gaming, AI, blockchain
  • Coordinated engineering, design, analytics, marketing teams

Go-to-Market Strategy & Execution

From TAM/SAM/SOM sizing to competitive positioning and launch execution. Customer discovery, channel strategy, and messaging that wins markets.

What You Get

  • TAM, SAM, SOM sizing and market opportunity assessment
  • Competitive landscape analysis and positioning strategy
  • Customer discovery interviews and persona development
  • Value proposition design and messaging frameworks
  • GTM strategy, channel recommendations, partnership identification
  • Launch planning, roadmaps, and execution playbooks
  • Pricing strategy and packaging optimization
  • Sales enablement and marketing collateral strategy

Proof of Impact

  • Conducted market research for AI, gaming, blockchain startups
  • Developed GTM strategies generating millions in revenue
  • Led 100+ customer discovery interviews for PMF validation
  • Designed pricing for F2P games, subscription, enterprise SaaS
  • Executed product launches at Kabam and RockYou reaching millions of users

How We Work Together

A proven three-step approach to diagnose challenges, design solutions, and deliver measurable results.

Discover

We start with a deep dive into your business, challenges, and goals. I review your metrics, talk to your team, and identify the highest-impact opportunities.

Diagnose

I build a strategic roadmap tailored to your stage, market, and resources. You'll get clarity on what to build, how to position it, and what metrics matter most.

Accelerate

Together, we execute. Whether it's building your financial model, launching experiments, or refining your pitch, I work alongside your team to deliver results fast.

Trusted by Leading Companies and Institutions

KABAM
ROCKYOU
VRCHAT
J.P. Morgan

Frequently Asked Questions

Most engagements start with a discovery call to understand your goals and challenges. From there, we scope a project (typically 2–4 weeks for sprints, or ongoing advisory for fractional leadership). Deliverables vary by service—pitch decks, financial models, product roadmaps, growth experiments—but all include clear documentation and knowledge transfer.

I offer project-based pricing for defined deliverables (e.g., a financial model or pitch deck) and monthly retainers for ongoing advisory work. Pricing depends on scope, timeline, and complexity. After our initial call, I'll send a proposal with transparent pricing and milestones.

I work primarily with pre-seed through Series B startups, though I've supported companies at all stages. If you're building a product, raising capital, or scaling growth, we're likely a good fit. The sweet spot is founders who need senior strategic guidance but aren't ready for a full-time executive.

I'm open to both cash and cash+equity compensation, especially for early-stage startups where cash is tight. For ongoing advisory roles, a small equity stake (typically 0.25%–1% depending on stage and scope) plus a reduced monthly retainer can work well. We'll discuss what makes sense for your situation.

After our initial discovery call, I can usually kick off within a week. For urgent projects (fundraising deadlines, product launches), I can often accommodate faster timelines. Book a call and we'll figure out the best path forward.

I combine hands-on product and growth experience with deep financial and investment expertise. I've been in the trenches as a product leader managing P&L, built financial models for real fundraises, and executed on Wall Street. You get strategy and execution in one partner, not just a deck and a handshake.

Professional portrait of strategy consultant

Senior Product & Strategy Partner

I'm a fractional startup strategist based in San Francisco, California, helping startups from pre-seed through Series B build investor-ready strategies and scale efficiently. With experience leading $50 million+ products and gaming portfolios, executing over $1.6 billion in financings, and building AI-powered products, I bring the strategic rigor and execution excellence that high-growth companies demand.

Product & Growth Leadership

At Kabam, I served as Product & Team Lead with full P&L responsibility for a $50 million product (multiplayer online game). I managed cross-functional teams of designers, engineers, analysts, and marketers to ship live operations features, optimize monetization, and drive user engagement. My approach combines data-driven decision-making with user-centric design to build products that scale.

I've led product development for AI, VR, and blockchain startups, designing growth strategies, building experimentation frameworks, and iterating on features based on user feedback. Whether it's defining roadmaps, running sprints, or optimizing conversion funnels, I bring the leadership and execution skills to get products to market fast.

Finance, Modeling & Investor Readiness

I've built financial models and pitch decks for companies like VRChat and multiple AI and blockchain startups, helping them articulate their vision, model their growth, and secure funding. My background includes leading a portfolio of 40 products at RockYou, where I performed M&A analysis and evaluated acquisition opportunities, and executing over $1.6 billion in municipal financings as an investment banking analyst on Wall Street.

I understand what investors look for—compelling narratives, rigorous financial projections, and clear paths to profitability. I build 3-statement models, cap tables, and valuation frameworks that stand up to due diligence and help you tell your story with confidence.

Strategic Background & Credentials

I hold an MBA from Columbia Business School, where I developed expertise in strategy, finance, and entrepreneurship. My career spans tech product management, investment banking, and startup advisory, giving me a unique perspective on how to build businesses that scale, raise capital, and deliver returns.

I'm passionate about helping founders navigate the challenges of early-stage growth—from validating product-market fit to closing their first institutional round. If you're building something ambitious and need a strategic partner who can roll up their sleeves and deliver, let's talk.

Case Studies

Real projects, real results. See how I've helped startups scale products, raise capital, and accelerate growth.

Product Leadership

Scaling Live Ops Revenue for a $50M Gaming Portfolio

Led product and team operations at Kabam, managing cross-functional teams to deliver live events, optimize monetization, and drive engagement.

  • Managed P&L for $50 million annual revenue business
  • Shipped 20+ live ops features and seasonal events
  • Improved user retention through data-driven A/B testing
View Case Study
Finance & Fundraising

Building Investor Models for a Social VR Platform

Created financial models and pitch materials for VRChat to support fundraising efforts and strategic planning.

  • Built 3-statement financial model with scenario analysis
  • Developed cap table and dilution projections
  • Supported investor pitch and due diligence process
View Case Study
Growth & Analytics

Growth Optimization for AI-Powered Startup

Designed and executed growth experiments for an AI startup, improving conversion rates and reducing customer acquisition costs.

  • Increased conversion rate by 35% through funnel optimization
  • Reduced CAC by 20% with improved targeting and messaging
  • Implemented cohort analysis and LTV modeling
View Case Study
M&A Analysis

Portfolio Management & M&A at RockYou

Led portfolio management for 40+ products, evaluating acquisition targets and integration opportunities.

  • Analyzed acquisition targets and financial performance
  • Built valuation models and integration plans
  • Supported strategic decision-making for portfolio optimization
View Case Study

What Clients Say

Hear from founders and executives who've worked with me to scale their businesses.

The financial model and pitch deck were exactly what we needed to close our seed round. Clear, compelling, and investor-ready. Highly recommend.

Jane Doe

CEO, AI Startup

Working with him was like having a senior product leader on the team without the full-time commitment. He helped us prioritize our roadmap and ship faster.

John Smith

Founder, SaaS Platform

His expertise in user acquisition and analytics transformed our growth strategy. We saw immediate improvements in CAC and retention.

Sarah Johnson

Head of Growth, Consumer App

He brought the strategic rigor and financial discipline we needed to scale. His models and frameworks are now core to how we operate.

Michael Chen

Co-Founder, Fintech Startup

From product strategy to investor decks, he delivered everything we needed to raise our Series A. A true strategic partner.

Emily Rodriguez

CEO, Blockchain Platform

His deep product and finance expertise is rare. He helped us think through our entire go-to-market strategy and fundraising plan.

David Kim

Founder, EdTech Startup

Work With Me

Book a free 30-minute discovery call to discuss your goals, challenges, and how I can help you scale smarter. Whether you're raising capital, building a product, or optimizing growth, let's explore how we can work together.

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Get in Touch

Have a question or want to discuss a project? Fill out the form below and I'll get back to you within 24 hours.

Direct Contact

San Francisco, CA